Casey Moss Tax & Accounting
Client Success Story
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About Casey Moss Tax & Accounting.
Casey Moss Tax & Accounting is a local firm based in the suburbs of Chicago, Illinois. They specialize in bookkeeping and tax planning for small businesses.
Their main goal was to increase visibility on Google to drive more leads for their business.
In particular, they wanted to target specific types of businesses: professional services such as doctors, dentists, therapists, etc.
The strategy.
The beginning of the campaign was dedicated to cleaning up any technial barriers to make sure our content could be found by Google. Then, we worked on designing a new site structure targeting small businesses, individuals, and the industries.
From there, the SEO campaign had a nice blend of targeting local and national keywords while building content for every stage of the funnel.
The deliverables.
Technical SEO
Indexation Audit
Crawlability Analysis
Information Architecture
Pagespeed Optimizations
On Page SEO & Content
Keyword Research & Page Mapping
Metadata Recommendations
Internal Link Recommendations
Content Briefs
Core Service Page Creation
Local SEO
Citation Management
Local Directory Backlinks
Google Business Profile Optimization
Local Business Schema Implementation
Casey Moss | Founder
“My calendar is constantly full with new client bookings from people who found me online.
He’s always easy to reach, very responsive, and got me everything I needed when I needed it.”
