Articles

How Search Engines Rank Pages: The Mentor Recommendation Analogy

If you want to understand how Google decides which page to show first, forget the algorithm for a second and think about how you’d recommend a mentor to…

MAY 18, 2026 7 MIN READ

SEO Consultant vs. SEO Agency: Which Should You Hire?

If you’re choosing between hiring an SEO agency and hiring a senior SEO consultant, my answer is straightforward: hire the consultant. Yes,…

About me

Hi, I’m Brian Oddo.

I started Oddo Digital after years of watching search programs underperform, over-promised by big agencies, under-supported by junior staff, disconnected from the revenue lanes they were supposed to grow. I run direct, founder-led programs across SEO, AEO, CRO, and Automation, built to compound over years, not quarters.

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Founder-led calls, not sales reps. We’ll talk through your goals, your stack, and whether we’re the right fit before anything else.