Marketing Automation & AI Services
Eliminate unnecessary tasks. Focus on what matters.
Efficient companies don’t waste hours on menial tasks. Improve your margins and ship better output by leveraging automation and AI.
Why use an automation & AI consultant?
You’re paying senior and director rates for junior-level work.
Senior time on menial tasks is killing your bottom line. The common issues:
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No awareness of day-to-day tasks
Your team can’t articulate where their week actually goes. Without that visibility, it’s impossible to know which tasks are ripe for automation.
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Spending time in the wrong areas
The work that gets done isn’t always the work that moves revenue. Without a system to prioritize, your best people end up on the loudest fires, not the highest-leverage projects.
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Not thinking in systems
Every new task gets handled one-off. Nothing compounds. The same work happens five different ways across the team, and the playbook never gets written.
Introducing Oddo Digital
Unleash your team with custom workflows.
I build solutions that unlock bottlenecks, drawing on a unique background in project management, marketing operations, analytics, and development. The result: workflows designed for your business’s actual problems, not generic AI consulting templates.
In partnership with TidyDesk
My other company. Your custom workflow platform.
How I can help
What I solve as an automation consultant.
I build solutions that unlock bottlenecks, drawing on project management, marketing operations, analytics, and development. My projects fall under four main categories.
Get a clear picture of where time is spent.
Your team might not even be aware of where time actually goes, let alone which tasks are good candidates for AI and automation. I map the work, identify the patterns, and score every task for automation ROI.
- Time-Tracking Analysis
- Employee Interviews
- Automation / AI Candidate Scoring
Replace menial work with workflows.
Once we know what to automate, I design and build the workflows themselves, reporting pipelines, content production assists, alerting systems, and AI-assisted decision support. Each one ships inside TidyDesk with a documented runbook.
- Workflow Design & Scoping
- AI-Assisted Task Templates
- Multi-Tool Integrations
- Runbook & Ownership Docs
A system your team actually uses.
Most ops platforms get adopted halfway and abandoned. I build lightweight, opinionated operating systems, dashboards, queues, review gates, that your team will actually run their week through.
- Dashboard Design & Build
- Review-Gate Workflows
- Cross-Tool Visibility
Workflows that survive after the engagement.
The biggest reason automation programs fail: the consultant leaves and no one knows how to run what was built. I train your team to operate, maintain, and extend the workflows themselves.
- Hands-On Walkthroughs
- Documentation & Loom Walkthroughs
- Quarterly Refresher Sessions
Working with me
What an engagement looks like.
Every program is custom, but successful automation engagements tend to move through the same phases.
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Phase 01
Audit
- Identify current SOPs, tech stack, and performance
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Phase 02
Strategy
- Identify quick wins and a long-term roadmap
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Phase 03
Execution
- Work alongside your teams to turn recommendations into actionable insights
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Phase 04
Proactivity
- Flexible ad-hoc projects so the program adapts as short-term priorities arise
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Phase 05
Scale
- Build systems that help the team multiply their efforts
Hire Brian Oddo
Work with me.
I’ve been in the SEO and growth game for over 10 years and run automation programs across project management, marketing ops, analytics, and development. I’ve helped solo founders and Fortune 100 companies free their senior teams from junior-level work.
When you hire me, you get my expertise. I do not delegate any automation, SEO, AEO/GEO, or CRO work to junior employees or outside consultants.
If you’ve ever hired an agency you could never get a hold of, I’m here to change your POV on how marketing partners should work.
- Drum Search Awards Winner
- 5.0 on Clutch
- 10+ years in SEO
Who we work with
An extension of your team.
I provide flexible Automation services that can support teams of all sizes.
See case studiesFAQ
Frequently asked questions.
Common things people ask before signing an engagement.
How long until I see results from an automation engagement?
First workflow ships in weeks 2-4. Material time savings inside the first quarter. Compounding leverage at month 6+ as more workflows stack and your team learns the patterns.
What's TidyDesk and why is it part of this?
TidyDesk is my other company and the automation platform behind every Oddo automation engagement. Marketing- and ops-specific workflows for reporting, content, and analytics, not generic enterprise RPA. Single contract through Oddo; you keep the platform.
What if I already have Zapier / Make / n8n / ChatGPT subscriptions?
I integrate with all of them. TidyDesk replaces some workflows, orchestrates others. The goal is consolidating your marketing- and ops-specific stack, not ripping out tools that already work.
Will AI replace my team?
No. Every workflow we ship has a human-review checkpoint where it matters. The goal is freeing senior time, not removing it. Teams running automation typically expand into higher-leverage work.
Ready to start?
Let’s talk about your bottlenecks.
Meet with me on a quick 30-minute call so I can learn more about your team, your stack, and where automation and AI can give you back the most senior-level time.