Local Businesses

Local SEO that actually fills the calendar.

Beat out your competition by becoming the top recommended brand in Google, ChatGPT, and wherever your customers search.

Book a call See areas we serve

Pain points

Why do local businesses call?

Most clients reach out for a few common reasons:

  • Invisible in search & LLMs

    You used to show up in the local 3-pack. Now it’s new competitors all over Google and ChatGPT, and you have no idea why.

  • No time to execute

    You’re busy running your business and keeping customers happy. You need someone who can work independently and make sure you’re doing the right things.

  • Paid spend keeps climbing

    With organic visibility down, you’re forced to increase paid spend just to earn the same volume of leads.

What changes

From buried to booked.

You need an SEO with specific local experience because it’s a different game than traditional search. I help you earn the top spot for queries that matter so you show up wherever users are searching.

See areas we serve

Why I’m qualified

Why local businesses bring me in.

Three reasons service-area businesses and regional brands run local SEO programs with me.

Enterprise polish, small business speed.

I've worked with Fortune 100 companies and founder-led solo businesses. I bring strategies and tactics from the highest level of competition into a space where speed and independence win.

  • Founder-led delivery
  • Fixed-fee quarterly scoping
  • Direct Slack/email access
  • No senior-then-junior bait-and-switch
  • Quarterly business reviews
  • Pause-friendly retainers

Services

Four disciplines, sized for local.

Areas I serve

Local markets with deep playbooks.

Cities and metros where I’ve built dedicated local-SEO playbooks. Service-area pages live here so the work compounds locally, not just in my internal docs.

The process

How a local engagement unfolds.

Five phases, end-to-end. Same cadence whether you’re a single-location business or a regional brand with multiple locations.

  1. Phase 01

    Audit

    • Identify current SOPs, tech stack, and performance

  2. Phase 02

    Strategy

    • Identify quick wins and a long-term roadmap

  3. Phase 03

    Execution

    • Work alongside your teams to turn recommendations into actionable insights

  4. Phase 04

    Proactivity

    • Flexible ad-hoc projects so the program adapts as short-term priorities arise

  5. Phase 05

    Scale

    • Build systems that help the team multiply their efforts
Brian Oddo

About me

Founder-led, senior-only delivery.

I’m Brian Oddo. I’ve been in the SEO and growth game for over 10 years and run my practice like an agency, the processes, organization, and polish are table stakes when you’re investing in a campaign.

Local clients get the same senior expertise enterprise clients get. The playbook sizes to your business, not the other way around.

Don’t bother with generic retainers and bloated contracts. I’m here to be a catalyst for your business growth, not an annoying expense.

  • Drum Search Awards Winner
  • 5.0 on Clutch
  • 10+ years in SEO
View Brian Oddo's profile Book a call

Local clients

What local clients say.

Reviews from service-area and regional businesses running local programs.

5.0 on Clutch · 12 reviews

  • Brian's SEO knowledge and skill set knows no bounds. He's incredibly versed in fields across SEO and content.

    Senior Marketing Manager, Blackbaud

  • Oddo Digital is extremely efficient and always provided feedback and projects on time, almost always above what was asked or expected.

    Marketing Lead, The Fried Egg

  • They have exceptional SEO knowledge and implement strategies that make sense and result in improvement.

    Marketing Lead, Black Star

  • For a small operation, Oddo Digital operates extremely efficiently and has a wealth of knowledge in this area.

    Owner, Casey Moss Tax & Accounting

  • Brian felt like he was a part of our company the whole time we worked with him. He believed in our goals and KPIs as much as we did.

    Executive, Real Estate Company

  • Everything was on time and organized. I always knew what to expect.

    Owner, Reliable Ramps

  • He helped me make decisions about what functions I did or did not want and was very patient, given my lack of experience.

    Owner, All Campus Security

  • All items promised were delivered ahead of schedule.

    Partner, McCabe & Associates

  • Brian's SEO knowledge and skill set knows no bounds. He's incredibly versed in fields across SEO and content.

    Senior Marketing Manager, Blackbaud

  • Oddo Digital is extremely efficient and always provided feedback and projects on time, almost always above what was asked or expected.

    Marketing Lead, The Fried Egg

  • They have exceptional SEO knowledge and implement strategies that make sense and result in improvement.

    Marketing Lead, Black Star

  • For a small operation, Oddo Digital operates extremely efficiently and has a wealth of knowledge in this area.

    Owner, Casey Moss Tax & Accounting

  • Brian felt like he was a part of our company the whole time we worked with him. He believed in our goals and KPIs as much as we did.

    Executive, Real Estate Company

  • Everything was on time and organized. I always knew what to expect.

    Owner, Reliable Ramps

  • He helped me make decisions about what functions I did or did not want and was very patient, given my lack of experience.

    Owner, All Campus Security

  • All items promised were delivered ahead of schedule.

    Partner, McCabe & Associates

FAQ

Frequently asked questions.

The things people ask before signing on for a local engagement.

How long does it take for local search programs to work?

Visibility builds on a relative scale. If your site already has authority, you’re in a low-competition environment, and I can implement recommendations efficiently, you’ll see early signs of results within weeks to months. Once you rank on page one for high-intent keywords, you’ll start to drive real traffic and, ultimately, revenue.

What's included in a local SEO engagement?

I help with all aspects of search: technical SEO, content, website management, and off-site reputation management. If it’s an industry I don’t have much experience in, I’ll lean on you for content assistance or production (still based on my guidelines).

Do you handle multi-location businesses?

Yes. I work with both single-location small businesses and multi-location service-area businesses.

What's typical pricing for local engagements?

For full-support, year-long campaigns it’s typically $3k/mo, which includes implementation support. For clients who need audits, analysis, and a roadmap, those one-off projects start at $8k.

Ready to start?

Let’s talk about your local program.

In 30 minutes, I’ll learn more about your brand and goals. I’ll share my background and how campaigns normally work. Then, we can decide if we’d be a good fit.