CRO Consulting Services
Convert traffic into revenue.
You can’t get paid in traffic. My conversion rate optimization services turn website users into actual dollars.
Why hire a CRO consultant?
You shouldn’t have to guess if your marketing is working.
As a conversion rate specialist, I see the same issues again and again:
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No one is tracking site behavior
Brands invest a ton in driving traffic and tracking acquisition, but have no idea what happens between the landing page and the exit.
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Designs are based on guesses
Brands make assumptions about what’s best for users without ever measuring scroll depths, heat maps, or where attention actually lands.
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Low conversion + engagement rates
Brands don’t know how to sharpen the user experience to make their site easy to understand and navigate, so performance suffers.
Introducing Oddo Digital
A blend of creativity and technicality.
Most CRO consultants are either creative or technical. I run both lanes, the test design, the page rewrite, and the measurement all ship together. The result: programs that move the revenue number, not just the conversion rate.
How I can help
What I solve as a CRO consultant.
CRO is full of opinions and easy to do badly. I cut through the noise to help you prioritize what actually moves revenue. My projects fall under five main categories.
Get data-backed design decisions.
No more guessing about what users want. Real analysis and recommendations based on what your audience is actually doing on your site.
- Heatmaps
- Scroll Depth
- Areas of Attention & Engagement
- A/B Testing Ideas
Before fully committing to a change, test it first.
I'll help manage A/B testing, from hypothesis to ship, until we can reach a conclusion with statistical confidence.
- A/B Test Design
- Test Setup & Deployment
- Analysis & Recommendations
Analyze why users make decisions.
Conversion is downstream of intent. We get inside the buyer's head so the testing roadmap addresses the real reason people hesitate.
- Sales Transcript Analysis
- User Testing
- Client Interview Support
Wins that don't need a test.
Most CRO lift comes from clearer positioning, sharper copy, and removing the three things on the page that make people hesitate. I rewrite, redesign, and ship, then we test variants on top of a strong baseline.
- Page Rewrites
- Layout Fixes & Redesigns
- Friction-Removal Sprints
- Pricing & Form Optimization
- Cart & Checkout Cleanup
- Conversion Copy Reviews
Reporting that ties tests to revenue.
Conversion rate is a vanity metric without revenue context. My reports show what each test moved at the dollar level, and what we'd do next given that data.
- Test-to-Revenue Dashboards
- Revenue Attribution
- Win/Loss Library
- Learnings & Decision Logs
- Quarterly CRO Readouts
- Forecast vs. Actual Reports
Working with me
What an engagement looks like.
Every campaign is custom, but successful CRO programs tend to move through the same phases.
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Phase 01
Audit
- Identify current SOPs, tech stack, and performance
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Phase 02
Strategy
- Identify quick wins and a long-term roadmap
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Phase 03
Execution
- Work alongside your teams to turn recommendations into actionable insights
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Phase 04
Proactivity
- Flexible ad-hoc projects so the program adapts as short-term priorities arise
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Phase 05
Scale
- Build systems that help the team multiply their efforts
Hire Brian Oddo
Work with me and only me.
I’ve been in the SEO and growth game for over 10 years. I’ve helped solo founders and Fortune 100 companies dominate Google, lift conversion, and reach more customers.
When you hire me, you get my expertise. I do not delegate any CRO, SEO, or AEO/GEO work to junior employees or outside consultants.
If you’ve ever hired an agency you could never get a hold of, I’m here to change your POV on how marketing partners should work.
- Drum Search Awards Winner
- 5.0 on Clutch
- 10+ years in SEO
Who we work with
An extension of your team.
I provide flexible CRO services that can support teams of all sizes.
See case studiesFAQ
Frequently asked questions.
Common things people ask before signing an engagement.
How long until I see CRO lift?
First measurable test wins land in weeks 4-8 (test cycle + significance + ship). Material program-level lift in months 3-6. Compounding programs see year-two performance 2-3× year-one as the win library deepens.
How much traffic do I need for CRO to work?
For statistically valid A/B testing, roughly 1,000+ conversions per variant per test cycle, usually 10K+ monthly sessions on the test pages. Below that, the work shifts to qualitative + UX-driven (still high-leverage; just not test-heavy).
Can I run CRO and SEO in the same engagement?
Yes, and they reinforce. SEO drives the traffic, CRO converts it; the data from CRO sharpens the SEO targeting. Most clients run them paired. Pricing combines both.
What's your pricing model for CRO engagements?
Quarterly retainers, scoped to the work in the roadmap. Most engagements include 2-4 ship cycles per quarter (test build, run, readout, iterate). Direct rates, no agency markup.
Ready to start?
Let’s talk revenue.
Meet with me on a quick 30-minute call so I can learn more about your brand, your goals, and how I can help with your CRO efforts.