If you’re choosing between hiring an SEO agency and hiring a senior SEO consultant, my answer is straightforward: hire the consultant. Yes, I’m biased. I run Oddo Digital, a solo SEO and AEO consultancy. But the bias comes from more than a decade of watching how agencies actually operate, and seeing what clients get versus…

If you’re asking whether to hire an SEO consultant, the most useful thing I can do is be honest about when SEO actually drives results and when it doesn’t. SEO is a great fit for some businesses and a money pit for others. The difference usually comes down to three things: whether your audience uses…