A Pre and Post Migration SEO Checklist (So Your Traffic Doesn’t Tank)
Most traffic drops after a migration are not caused by the migration itself. They are caused by skipped steps: a redirect map that missed…
SEO posts
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A Non-Technical Guide to HTTP Status Codes for Marketers (Just the Ones That Matter)
A lot of what gets said about Google sounds like it’s coming from the Wizard of Oz. Google likes this. Google penalizes that. If…
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How Search Engines Rank Pages: The Mentor Recommendation Analogy
If you want to understand how Google decides which page to show first, forget the algorithm for a second and think about how you’d…