Reliable Ramps

The situation

When Reliable Ramps came to us in late 2022, the site had been live for only a few months and was effectively invisible in organic search, with 93 ranking keywords in total, zero in the top three, and roughly three sessions per month from Google. The team had a real business, real products, and real customer service, but the website was not yet introducing that business to anyone who was not already typing the brand name in directly.

The constraint shaping the engagement was who was going to do the work. The owner planned to execute the program themselves rather than hand it to an agency for ongoing management, so the deliverable could not be "a year of execution." It had to be a foundation clear enough that the team could run with it for the next two years on their own.

Our approach

We compressed the foundational work into a six-week sprint. The first weeks ran the technical audit covering indexation, crawlability, page-speed, and structured data, surfacing the structural problems a content program would otherwise paper over. From there, keyword research and information architecture mapped which queries the catalog could realistically win, what the URL and category tree should look like, and where the content gaps were.

The back half of the sprint shipped templates the team could execute against: a collections template tuned for category-level commercial queries, a product template wired for SERP feature eligibility, and a blog template aimed at the informational questions buyers ask before purchasing mobility equipment. We closed with a priority roadmap stack-ranked by expected impact. From hand-off in March 2023, the owner executed against that roadmap on their own cadence, and three years later, that foundation had compounded into the numbers below.