Casey Moss Tax & Accounting
A local tax and accounting firm wanted to grow leads from two audiences: local businesses that could meet at their Naperville office, and online clients across the United States. I doubled their business in a year.
Project Snapshot
At a glance.
- Industry
-
- Tax & Accounting
- Timeline
-
- 12 months
- Services
-
- SEO
- Local SEO
- Technical
- Website Design
- Website Management
- Content Strategy
- Headline result
- +93% Organic Revenue
Deliverables
- Indexation audit
- Crawlability analysis
- Information architecture
- Pagespeed optimizations
- Keyword research & page mapping
- Metadata recommendations
- Internal link recommendations
- Content briefs
- Core service page creation
- Citation management
- Local directory backlinks
- Google Business Profile optimization
- Local Business schema implementation
About the client
Casey Moss Tax & Accounting
Casey Moss Tax & Accounting is a local firm based in Naperville, Illinois, specializing in bookkeeping and tax planning for small businesses. Their goal: grow visibility on Google to drive leads, particularly from professional-services owners like doctors, dentists, and therapists.
- Industry
- Tax & Accounting
- Size
- 2-10 employees
- Location
- Naperville, Illinois
- Founded
- 2020
- Website
- caseymosstax.com/
The situation
Casey Moss was in a familiar situation for a professional-services owner: too busy running the business to spend time on marketing. The site was a basic Elementor build. He wanted to upgrade the UX and earn visibility for both local and national prospects.
Our approach
Casey and I worked closely from the start. I needed to understand his business, which offerings mattered most, and who he wanted to specifically reach.
For local visibility, I tuned the site for Naperville-area signals, updated his Google Business Profile and key secondary directories, and built a review-velocity plan to get his happy clients on record.
On the national side, we set up both service pages and industry-specific pages so prospects searching for a bookkeeper or tax accountant could land on a page that fit their industry.
Casey produced strong copy from my briefs and recommendations.
After one year, he ranked first in the Google Map Pack and organic results. The prospect calls started coming in.
Results
What changed
Year-over-year growth across the 12-month engagement.
Year-over-year increase in clicks from search.
Year-over-year growth in first-time organic visitors.
My calendar is constantly full with new client bookings from people who found me online. He’s always easy to reach, very responsive, and got me everything I needed when I needed it.