Infinity Painters
A second-generation commercial painting company came to me to turn their website from a “digital storefront” into a sales engine that drove real commercial leads.
Project Snapshot
At a glance.
- Industry
-
- Commercial Painting
- Timeline
-
- 12 months
- Services
-
- SEO
- Local SEO
- Technical SEO
- Content
- Website Design
- Website Management
- Headline result
- 30x Campaign ROI
Deliverables
- Keyword research
- Information architecture
- Technical audit
- Content creation
- Page design
- WordPress page builds
- Google Business Profile optimization
- Secondary directory listings
About the client
Infinity Painters
Infinity Painters is a commercial painting company based in Naperville, IL, serving Chicagoland and southern Wisconsin. Their goal was to revamp the website, rebrand away from residential services, and drive more local leads from commercial property and business owners. They serve industrial, education, healthcare, hospitality, and fitness clients.
- Industry
- Commercial Painting
- Size
- 2-10 employees
- Location
- Chicago Suburbs
- Website
- infinitypainters.com/
The situation
Infinity Painters had a strong starting design system but no support from their previous consultant. Sean, the second-gen owner, brought me in to align the site with what they sell now and to show Google who they serve and where.
Our approach
I run two threads in parallel:
- Audit the existing technical foundation and content performance
- Plan the short- and long-term roadmap
Quick wins earn buy-in for the longer-term build. That meant cleaning out any content that didn’t represent their brand and creating an information architecture built on how their audience searches.
One set of new pages targeted the specific building types Infinity Painters had worked on. A few months after they went live, a hotel owner landed on the hospitality page and reached out to Sean directly. That conversation opened two contracts. Together, they returned 30x on the year’s campaign spend.
Results
What changed
Return on the 12-month engagement.
Service and location pages built and shipped during the engagement.
Up from zero at engagement start.